KUSA – Scott Yates and Gregg Moss sat down for the regular Tech Tuesday segment this week, discussing a software app designed to make work easier for commercial real estate brokers.
In the marketing world, Customer Relationship Management software, called CRM, is becoming increasingly essential. The ability to record not only the contact information of leads and customers but also a comprehensive history of interactions allows marketers across industries to more effectively communicate and close sales.
Naturally, the concept holds true in commercial real estate, an industry in which personal relationships are crucial. But Apto, a Denver software provider created in 2012, is building software it hopes will take those relationships one step further.
Its product promises comprehensive brokerage services that include a CRM, in addition to property and back office management.
Apto’s product suite consists of two elements. First, the CRM and deal management side costs brokers $89/month, and includes both property and real estate management. Second, the back office capabilities, which include the ability to track payments along with a comprehensive booking engine, cost another $29/month. It’s all built on Salesforce, the well known CRM company out of San Francisco.
The software has quickly risen to become a top choice for many of the world’s most successful commercial real estate brokers, including Avison Young, CBRE, and SVN. The reason is its successful specialization on this industry niche. That makes sense because the founder and CEO, Tanner McGraw, spent more than a decade as a commercial real estate agent, and still infuses his product with the expertise he gained during his previous career.
You can learn all about his story, and ask questions about how you might start up your own company, at an event coming up this week.
This Thursday, McGraw will be the speaker at Denver Startup Grind, a monthly event that will take place this month at Pivotal and also includes networking and refreshments.
Each Tech Tuesday Scott Yates showcases new and emerging companies that are doing great things in Colorado, along with tech events. This post was written by one of the freelance writers working with Scott’s company, the blogging service BlogMutt. Do you want to see your business featured in a future Tech Tuesday segment? Build an interesting business and then go to a startup event, and Scott will probably see you there.
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