Updated 3:55 pm, Friday, June 17, 2016
Photo: © Avivi Photopraphy Services 2013
If you’re in the market to buy or sell a home, you have more information available to you now with just the click of a mouse than at any other time in history. There are online portals where you can search for properties, see your financing options, and learn about the real estate process in general. This unprecedented access to tools and information is begging the question: Is technology replacing the real estate professional?
Technology has absolutely changed the way in which agents and clients engage, and technology is putting increasing pressure on real estate professionals to demonstrate true value beyond sharing information which buyers and sellers can find themselves with a bit of effort.
Real estate is a relationship business. Brokers and agents bridge the gap in helping buyers and sellers understand the information they find online. They’re the ones able to provide the deeper insights and analysis that only comes with advanced training and professional experience.
What do real estate professionals really bring to the table?
- Real time, highly-accurate current and historical data about properties that can only be obtained from a Multiple Listing Service (MLS)
- Market and neighborhood comparison data and analysis on how and why prices differ
- Information on school scores, walkability scores, community and neighborhood insights, resident demographics, and knowledge about which areas best suit your needs
Most importantly, real estate professionals have a duty to represent your best interests. This means your agent’s access to richer, deeper data and their experience can result in greater negotiating power on your behalf.